Growth hacking to reach 5 million+
users on social media

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  • Client Name

    Plantix - Germany

  • Project Type

    Growth Hacking

Growth Hacking our way to millions of users

Germany based company with mobile crop disease detection app for farmers & gardeners globally wanted to expand its footprint in India. We helped the app reach 5 Million+ audience on social media with our growth hacking strategies.

Challenge:

The major challenge was to market an agritech product to non technology intense users in India. Starting from technology, language & understanding of the usage of app - everything had to passed on seamlessly in an easily digesAble manner in order for the campaign to succeed.

Strategy:

Marketing in the right avenues would give the right result. We considered on ground campaigns, co-ordination with government’s agri department but finally rounded off a campaign that would leverage stars that had a great fan base in villages and appeal to them to help out farmers with modern technology.

Execution:

We identified 12 stars that had good rural appeal and ran various campaigns using their social media popularity to promote the cause of farmers & app. This resulted in an overall reach of 5million+ users. One video in particular went viral and was shared over 35,000 times and garnered 1.2 million+ views.

The appeal to help farmers by using smartphones worked and the content was shared over a number of messaging platforms and piqued the interest of the target audience.

Results:

Reached 5 million+ audience through strong social media stars to create a strong and impactful brand recognition. User acquisition cost came down and the app was able to reach remotest corners of India via whatsapp sharing and social media.

A classic case of great product & marketing coming together to create magical viral campaign.

We curated, planned & executed the entire growth hacking project seamlessly to get great results for our client.